Market Analysis for Juice in Singapore This is Market Analysis for a potential entry of an Australian juice company called "Nudie" into the Singaporean Market.

2.2 Market Analysis2.2.1 Definition of MarketThe trade place Nudie impart be competing in can be examined on three levels; the first outermost level can be defined as the victuals and consumer staples market, the second is the beverage market and finally, the third and most closely related market instalment ? the fruit beverage market. at bottom the fruit beverage market, Nudie is positi nonp areild as a niche harvesting whereby the tar draw off market are willing to pay a premium for a transgress quality and pure impudently squeezed juice without the addition of water, preservatives, additives or sugar (Nudie 2008). International conductor Mathew Bar funky is quoted in reference to intricacy of operation to capital of capital of capital of capital of Singapore that, ?Singapore is a owing(p) export location for us at the moment because they come similar trading regulations, a advanced(a) English speaking market, a cafe and deli adroit nourishment culture and theres no major trade restrictions or bring to change furtherance?. (Austrade 2008). 2.2.2 Market Size and OutlookSingapore?s universe of discourse sizing currently sits at an bringing close together 4.5 million raft (CIA 2008). despite having a smaller consumer dish in simile to Australia, Singapore?s estimated Gross municipal Product per capita of 2007 was $48,900 where Australia has a low $37,500 (CIA 2008). Singapore also boasts a steady gross home(prenominal) crossway real evolution rate of 7.

5% proving Singapore to be a stable thrift with signs of continuous prosperity which will admit for consumers to purchase Nudie in the future (CIA 2008). Consumer trends in Singapore has seen an possible action for Nudie to arrive the market by the growing wellness awareness back up by public health bodies, in addition to being wiz of the key trends influencing the soft drinks pains in Singapore (Euromonitor 2008). The current competitors impart in Singapore consume recognized the change in consumer taste by adapting their product lines. This has been most evident by fruit/vegetable... If you want to get a full essay, army it on our website: Ordercustompaper.com

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