Beeline Vietnam

Marketing jut out flog: Kieran Tierney EVOLUTION GROUP Tran Thi Mong Hien Thai Duy An Khong Vu Tuan Anh Nguyen Thai Ngoc 1 Evolution group Marketing Plan oral communication: Kieran Tierney Executive summary Beeline is the first worldwide telecom participation in Vietnam. It has just penetrated Vietnam market this elevated 2009 and got rough positive as well as oppose results at the beginning. This marketing plan is going to identify the new-fashioned smear of Beeline and plan strategies to orient Company development in the pursuit year 2010. For detail, Beeline volition focus in one-year-old customers from age 15 to 29 which occupy about 18% in Vietnam population. To stir up the best result, Company will displume 20% of its sell budget for product and procession activities. Firstly, Beeline will develop not only features of its current product (such as waiting music, GPRS or information research) except also plunge two new products which a re B-teen and B-students to catch customer needs. cost is also familiarised to make the Company become a cheap but good service one. On the other(a) hand, Beeline will open spokesperson offices in HN, HCM and DN to contact at present and consult customers better. statistical distribution channel is also widened to reach customers.

Lastly, Company will intent a 17% of its selling budget (about $2, 2 million) for promotion activities. 2 Evolution group Marketing Plan Lecture: Kieran Tierney Table of content I Current marketing placement: .............................................................. ......................... 4 1 Microenvironme! nt: ............................................................................................... 4 1.1 The company:................................................................................................ 4 1.2 Customers: .................................................................................................... 4 1.3...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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