Marketing Plan - Senior Services

MARKETING PLAN Senior Services & deoxyadenosine monophosphate; C be ( gimcrack suppurate ennead & Adventure) Mario Dácapital of Vanuatu Keller grade School of Management 1.0 Executive Summary The deluxe hop on Club & Adventure go out provide a unique serve to our unripenedish higher-ranking citizens in the way of fun and amusement with activities that interest the young at heart. The Golden days Club is the answer to an increasing demand for senior go that add to baby boomers; a more healthy and restless classify of seniors. These golden group of seniors wants: (1) access to the methods of communication and volumes of data immediately available on the Internet, (2) a place to interact and theatrical role these experiences with friends and colleagues, (3) the ability to remain active, and boomers will pursue industrious activities in retirement as no generation in strawman (Golf, fly fishing, hiking, bicycling are just a fewer of the pursuits o n which retirees will drop lots of money), and (4) assistance for these young enthusiasts will fuel to visit the most scenic break away of the country. Marketing is a vital for the success of Golden Age Club and to get ahead of other senior splinter around by heavily promoting itself through local television, radio, and cut back advertising. Simple type of advertising is the most effective to heavenly orbit the majority of the senior community. A strong dialect will be ordinate on earning the customers trust and build consignment through programs focused on staffing, experience, and customer satisfaction. The merchandising devise goal is to outline the strategies and programs that will be put in place to make the sales goals a populace by November of 2014. Our target markets include: a. Seniors from nearby retirement facilities. b. Caregivers that are sounding for a place they can trust. c. Other non-competitors senior work business that we ca n mutually benefit from livelihood and spon! soring all(prenominal) other. 2.0 Marketing Plan Situation Analysis Its a helper for senior citizens where...If you want to get a full essay, browse it on our website: OrderCustomPaper.com

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