How To Plan Your Next Trade Show Using CoSchedule

How To Plan Your Next Trade Show Using Planning a trade show booth is one of THE hardest things to do as a marketer. There are always a million very specific rules + guidelines to follow†¦ (that vary from trade show to trade show)†¦Ã°Å¸â„¢â€ž A thousand random deadlines to keep track of†¦. (uh, the booth design was due when again?) AND a million things to coordinate†¦ (ranging from giveaways + landing pages to the ever-stressful shipping logistics). The problem? With all these moving pieces plus  coordinating everything between sales, finance, operations, and your own marketing team. Some of those important details are bound to get missed. *insert panic attack here* Luckily, with †¦ You can easily create a solid strategy to plan, execute, and track your entire trade show from start to finish! And as the one responsible for making sure the trade show goes off without a hitch†¦ You can rest easy knowing every task will get completed†¦ Zero details will get missed†¦ AND you’ll never miss a deadline. Because with , you’ve got everything under control. Let’s dive into how you can do it in 4 easy steps. 😎 How To Plan Your Next Trade Show Using @Step 1: Create A Marketing Campaign In After you get a clear idea of everything you need to get done to execute your trade show†¦ It’s time to create a marketing campaign  in ! AKA a folder inside that can house every single piece of content, project, event, social campaign, task, and deadline related to your trade show booth. Here’s how to make your marketing campaign in : Head to your calendar Use the +  sign to add content to your calendar and select â€Å"Marketing Campaign† Give your marketing campaign a name (ex. INBOUND) Select a color label (to make it easy to find on your calendar!) Give it a start date (the day you start working on items for the trade show) and an end date (this could be the start date of the trade show, the day your last post promo email goes out, or whenever the last item related to the trade show is due!) Onto the next step! Whats the secret to planning perfect trade show booths with @? It starts with MarketingStep 2: Add EVERYTHING You Need For The Trade Show To Your Marketing Campaign Once you’ve added your marketing campaign to the calendar†¦ You can start adding everything (and yes, I mean EVERYTHING) you need to get done to perfectly execute your trade show. Here are a few ideas to get the wheels turning: Trade show booth design Swag + prizes Geo-targeting Facebook Ads Itineraries for sales team Book hotels, flights, etc. Booth handouts/flyers Social campaigns (pre-trade show and post-trade show) Landing pages Blog post Booth video or presentation Post-trade show email campaign And once you’ve generated a list of everything you need to include†¦ Start adding them to your marketing campaign! Here’s how to do it: Inside your marketing campaign, hit the +  sign in the upper right-hand corner. Select the type of project/type of content you want to add you want to add (article, project checklist, social campaign, etc.) Give it a title (ex. â€Å"Trade show booth design†) Give it a color label (usually the same label as the overall marketing campaign, but that’s up to you!) Choose the owner of the project (aka the person responsible for making sure the project is completed). Select the date that specific item is due. Repeat until you’ve added everything you need for your trade show! And if other projects come up later, you can easily add those to your trade show plan as they come! Just make sure everything gets added to your trade show marketing campaign so all those moving pieces get in ONE place.